Coneflower ‘PowWow Wild Berry’ – Bold Color for Easy Gardens
Coneflower ‘PowWow Wild Berry’ (Echinacea purpurea) is an award-winning perennial prized for its intensely vibrant, magenta-pink blooms that hold their color without fading. Compact, uniform, and exceptionally floriferous, this coneflower begins blooming in early summer and continues well into fall with minimal upkeep. It thrives in full sun, handles drought with ease once established, and attracts butterflies, bees, and songbirds, making it a top choice for gardeners who want high-impact color with low-maintenance needs.
Applications in the Garden
Excellent for pollinator gardens, prairie plantings, and sunny borders
Ideal for mass plantings due to its uniform height and reliable bloom performance
Perfect for small gardens and containers thanks to its compact habit
Bright, sturdy blooms make outstanding cut flowers
Works beautifully in cottage, wildlife-friendly, or modern landscapes
Pairs well with black-eyed Susan, Russian sage, coreopsis, and ornamental grasses
Planting Tips - Coneflower
Select a full-sun location for strong stems and abundant blooms
Plant in well-drained soil; coneflowers do not tolerate waterlogged conditions
Space 16–20 inches apart to allow good airflow
Water regularly during establishment, then moderately through the season
Deadhead spent blooms to encourage longer flowering
Leave fall seed heads standing for winter structure and bird food
Avoid over-fertilizing, which can cause weak, floppy growth
Plant Biography and Growing Environment
| Botanical Name: | Echinacea Purpurea |
| Variety Name: | PowWow Wild Berry |
| Height: | 22″ |
| Hardiness Zone: | 4-9 |
| Sun or Shade: | Full sun |
| Plant Classification: | Perennial |
| Planting Season: | Spring or Fall |
| Bloom Season: | Summer |
| Bloom Cycle: | Continuous |
| Bloom Duration: | 2 Months |
| Planting Depth: | 2″-3″ |
| Soil Requirements: | Sandy, well drained soil pH 6-7 |
| Water Requirements: | Average |
Troubleshooting - Coneflower
Weak stems: Often caused by shade or too-rich soil; move to a sunnier, leaner spot
Reduced flowering: Usually from insufficient sun or heavy, wet soil
Root issues: Crown rot can develop in poorly drained sites—amend soil or raise the planting area
Leaf spotting: Improve airflow and avoid overhead watering
Rabbit browsing: Young plants may need protection early in the season
FAQ - Coneflower
Q: Is ‘PowWow Wild Berry’ deer resistant?
A: Yes, coneflowers are generally deer resistant, though young plants may need early protection.
Q: Is this coneflower toxic to pets or people?
A: Coneflowers are non-toxic and safe for both pets and people.
Q: Does ‘PowWow Wild Berry’ attract pollinators?
A: Absolutely. Bees, butterflies, and even hummingbirds visit regularly.
Q: Will it come back every year?
A: Yes, it’s a hardy perennial that returns reliably when planted in well-drained soil.
Q: Can this coneflower grow in containers?
A: Yes. Its compact size and sturdy stems make it an excellent container performer.